You may have heard about teeth whitening side effects. Truth is, there are many misconceptions about teeth whitening products and their impact. We clear up some of the most common teeth whitening myths.

Myth #1: Causes sensitive teeth

If you’ve ever dealt with sensitive teeth before, you know that the uncomfortable pain is no joke. Some havers of sensitive teeth even need to give up ice cream and other icy treats. So, when you’re looking to whiten your teeth, and hear that there’s a risk for increased sensitivity, it’s definitely not worth the roll of the dice.

Often, tooth sensitivity can be caused by whitening treatments such as whitening strips, whitening toothpastes, or other teeth whitening kits because of high percentages of bleaches, such as hydrogen peroxide or carbamide peroxide, used as the whitening agent in high concentrations. They might work to whiten your teeth, but they’re detrimental to your dental health.

While most whitening dental products contain a high percentage of each bleaching agent, our professional whitening treatments at PureSmile hit a balance of bleach that’s just right. Our 6% Hydrogen Peroxide which is used in our Signature Treatment is popular with clients that have sensitive teeth.

Myth #2: Whitening teeth harms enamel

Unfortunately, whitening your teeth can indeed damage your enamel. But don’t worry, this is only the case with unprofessional teeth-whitening treatment options like the lemon slice method.

Even though it is cheap and easy to whiten teeth at home with lemons and bicarb soda, lemons possess a pH of roughly 2.3, which means you’ll be doing more harm than good. The lemons you’re exposing your mouth to is extremely acidic.

The citric acid found in lemons does remove stains and make your smile shades whiter. However, it also removes something else. This citric acid has been known to erode your enamel! In some cases, users of this method have found that their teeth have become even more susceptible to stains and yellowing, or even tooth decay.

Our professional teeth whitening treatments remove surface stains and do not harm your tooth enamel. At PureSmile, our gel is fully compliant with Australian regulations (ACCC) and is made out of the highest quality dental ingredients in the USA. And if you’re using PureSmile’s best teeth whitening toothpaste, you’ll be helping to maintain your dental hygiene.

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Myth #3: For whiter teeth, you must visit your dentist

Gone are the days of having to book into the dentist for teeth whitening. Today, you can get a professional whitening treatment without too much of a hassle at our conveniently located PureSmile studios. All the technicians are well-trained teeth whitening professionals and have thorough knowledge about the science and many benefits of whitening. Dental anxiety no more!

Dentist with patient

It should be noted however that for the best teeth whitening results, it is encouraged to get a dental clean prior to any whitening. It is the Australian Dental Association recommendation to have your teeth cleaned and polished every 6 months. If you don’t get these done, the whitening will simply not be as effective.

Myth #4: Teeth whitening is permanent

Unfortunately, having one treatment isn’t enough to maintain the desired colour for the long term. Colour stability depends on every person’s unique mineral composition of their teeth, and dietary habits. To maintain your shiny pearly whites, dentists recommend staying away from cigarettes, red wine, and coffee or tea. And, of course, how well you brush and clean your teeth is a huge factor.

The use of an after-care product such as PureSmile Teeth Whitening Foam will protect you from everyday stains caused by your eating habits and even enhance your results. In most cases, it takes less time to do a touch-up than the original whitening process. Using a whitening product at home can help you maintain your white smile.

teeth whitening and cleaning foam

Myth #5: Activated charcoal has a whitening effect

While charcoal has been spouted as a great home teeth whitening kit, there’s no evidence to suggest it actually does anything. If activated charcoal is making your teeth look whiter, it’s probably because it’s eroding your enamel!

If you’re looking for a whitening treatment to do in your own home that’s safe for your gums, teeth and whole entire mouth, give the charcoal a miss.

Charcoal toothpaste

Myth #6: I’ll look like Jennifer Lawrence after my treatment

It is easy to see the perfect smiles of actresses and actors on TV, and think that you can achieve the same results. Unfortunately, this is often not the case. If you are willing to spend thousands of dollars on porcelain veneers for straight, snow-white teeth, by all means. But chasing that Hollywood smile could end up costing you tens of thousands of dollars.

For a more affordable, beautiful white smile, PureSmile is your best bet. We help you whiten your natural teeth for a fraction of the price.

Want a brighter smile? Check out our Whitening Products here.


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